At work, do you have a sense of purpose and forward momentum? Does who you are connect to what you do? You already have a personal brand whether you know it or not.
The question isn’t “should I have a personal brand or should I not?” The question is “are you going to manage it or not?” Personal branding is for everyone, not just professionals.
We all want to be regarded as experts in what we do but depending on what stage you’re at, you will be marketing yourself to a different audience. Job-seekers need to show employers how they can add value. Entrepreneurs need to promote themselves to the marketplace – potential customers or clients. Leaders want to stand out within their organisation and to their peers and industry.
A key part of personal branding is letting people see who you are. It’s important to differentiate yourself and the easiest way to do that is to be yourself. Let your personality, passion and interests shine through in everything you do. After all, people do business with those they know, like and trust. You’ll connect with your “target audience” much more effectively.